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Garfield Agency
Expos, shows and stories from the licensing floor, where partnerships actually get made.
From guiding new entrepreneurs to enhancing established brand portfolios, Bruce has shaped a career grounded in constant evolution, proving that deep expertise in licensing, branding and product placement travels across every category, from automotive to gaming to collectibles.
Founded in 1907, the Los Angeles Auto Show is one of the most influential and best-attended auto shows globally. Each fall, show creator ANSA Productions gathers the who’s who of the auto industry to unveil the future of mobility in the car culture capital of the world.
For more than 40 years, Licensing Expo has connected the world’s most influential entertainment, character, art and corporate brand owners and agents with consumer-product manufacturers, licensees and retailers. It is the industry’s deal floor.